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In the scenic routes underlies a fundamental concept, most of the time, understated: to integrate landscape and road. They do not represent an excuse to sell. They are not in themselves a product or relegate travelers to a meager consumer role. Somehow, the search to transcend the commercial bond of the tourist with the environment, promotes the development of a sense of interdependence, reciprocal integration, between visitor and landscape. Maybe Ruta 40, on several of its sections, could be considered a scenic route.

RSE. Responsabilidad Social Empresaria